It would be fantastic if you could press a button, and your customers would instantly land on the pages of your company when they are looking for your product. It’s not an easy task. However, the right digital strategy can help you tip the tables in your favor.
SEO and PPC are two of the tools we use to help clients get through the clutter of a digital market. Google Ads: Why are they worth it? How can they give even the smallest company a competitive edge?
Google Ads Explained:
Google Ads, previously known as Google AdWords (PPC) advertising, is one of the most popular payment-per-click platforms.
You basically choose targeted keywords, and then you bid on them depending on the amount of money that you’re willing or able to spend per Click. The keywords you choose should be specific words or phrases that are commonly used in search queries relating to your product/service.
When a user searches with keywords that are related to your keywords, the ads will be ranked higher than any organic results on the search engine results page. This allows you to increase your potential for new customers.
Google Play, Google Maps. Google Images. And even the Google Shopping tab.
Google Display Network also allows you to target display ads for your audience when they visit your favorite websites, view YouTube videos, browse mobile ads, or check their Gmail.
A click on your ad will result in you being charged the amount you bid for that keyword. Google Ads’ beauty is its simplicity. Google ads agency Australia allows you to easily control your advertising spending by only paying when someone clicks through your ad.
These are the Top Reasons Google Ads Make Sense
Google search can provide a vast audience for products, services, or content. You can also find results across three networks: display, search, and video.
Let’s explore deeper to learn why Google ads are well worth your time.
PPC Advertising Delivers Faster Results than SEO
SEO and PPC are very different in that it takes time to see results.
Google Ads gives you instant results. Seriously. You can receive new traffic as soon as your ad is approved.
Just enter your researched keywords and set your budget. Traffic may begin immediately.
SEO often takes longer to show results… sometimes even months.
SEO is vital for long-term sustainability. PPC is about instant gratification.
Google Ads offers a flexible marketing strategy. You can bid on millions of keywords, and there are new keywords added every day. This allows you to reach virtually any audience.
Are you looking to increase traffic? Add new keywords! Created a PPC strategy that makes you money. To bring in more clicks, increase the daily amount you spend.
Google Ads allows you to rank keywords using a bidding method. If you bid higher, your position will increase. If you are currently in position 4, increase your spending to move up to position 2.
Money is the key to the world. The higher your rank, the more traffic and clicks you will receive. To attract as many potential customers as possible, increase your bid.